Ceramics
A watch material so revolutionary, its almost unreal.
Lighter and stronger than steel. It's virtually scratchproof.
Ceramic is a solid, nonmetal, hypoallergenic material with some rather outstanding technical properties: it is 40% lighter than stainless steel, tougher than all other materials except diamond, and nearly difficult to scratch. The end result is a watch that feels amazingly smooth on the wrist and enhances your style with a stunning, rich finish that retains its brilliance over time.
How it's made
Pure materials + color injection
Your ceramic watch starts with pure, carefully regulated, and perfectly uniform organic ceramic powder particles. That powder is then mixed with our own ceramic pigments to achieve rich tones and long-lasting color retention.
Shape forming
The raw material is then molded under specific circumstances to assure consistency and quality.
Molten Sintering
The engineers then forge the ceramic powder at molten temperatures (1,500 degrees Celsius for 28 hours) under intense pressure, before baking the freshly formed watch segments to their technological peak.
Precise Machining
The new ceramic material is then machined precisely until it is formed into the final watch outline.
Final Finish
The final step produces the unmatched polish that is the "x-factor" that distinguishes ceramic from all other materials. Here, it's either diamond-blasted to produce a rich matte finish, or polished by tumbling for 24 hours straight, three times in a row.
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